Hi, I’m Luz, a passionate and creative UX/UI designer based in New York.
From Business Strategy to UX Design
My journey into UX began long before I even knew what to call it. Working in business strategy and development taught me how to listen, understand people, and recognize their goals. Over time, I realized what truly excited me wasn’t just driving results but shaping the experiences behind them.
In 2022, I transitioned into UX and UI design, blending five years of business experience with a curiosity for how design shapes behavior. Today at Accenture, I focus on data-driven UX, turning analytics and insights into better user experiences for global brands like Jaguar Land Rover. I love learning new tools and continuously developing my skills to create work that inspires, connects, and makes an impact.
What I’m Focused on
Lately, I’ve been diving into AI tools, motion design, and micro-interactions in Figma, exploring new ways to create seamless and engaging digital experiences while keeping up with the ever-evolving design landscape.
